ZERMATT KAFFEE RÖSTEREI GmbH (Spissstraße 67, 3920 Zermatt, Switzerland), operates the website zermatt-keramik.ch and is therefore responsible for the collection, processing and use of your personal data and the compliance of the said data processing with Swiss law.
Your trust is important to us, which is why we take the issue of data protection seriously and ensure the appropriate level of security. We of course abide by the statutory provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP), the Telecommunications Act (TCA) and, if applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR). Please take note of the information below so that you know which data we collect from you and for what purposes it is used.
1. Scope and purpose of the collection, processing and use of personal data
a. when you visit zermatt-keramik.ch
When you visit our website, our servers make a temporary record of each access and store it in a log file. The following data is collected and stored, without any action on your part, until it is automatically deleted by us after 12 months at the latest:
- the IP address of the accessing computer
- the time and date of access
- the name and URL of the file called up
- the website from which access is made
- the operating system of your computer and the browser used
- the country from which access is made and the language settings of your browser
- the name of your Internet access provider
The said data is collected and processed for the purpose of allowing you to use our website (establishing a connection), ensuring system security and stability in the long term and allowing our Internet offering to be optimized, as well as for internal statistical purposes. This is our legitimate interest in the processing of data within the meaning of Art. 6 para. 1 lit. f GDPR. The IP address in particular is used in order to determine the country of residence of the visitor to the website and set the language of the website accordingly. The IP address is also analysed in the event of attacks on the network infrastructure of zermatt-keramik.ch as well as for statistical purposes.
b. when you register for our newsletter
You have the option of subscribing to our newsletter through our website. Registration is required in order to do so. As part of the registration, the following data must be provided:
- First name and surname
- E-mail address
You also have the option of providing additional information (date of birth and country) on a voluntary basis. We process this data in order to personalize the information and offers sent to you and to better align ourselves to your interests.
By registering, you give your agreement to the data provided being processed for regular dispatch of the newsletter to the address you provided, for the statistical analysis of user behavior and optimization of the newsletter. Your consent constitutes our legal basis for the processing of your e-mail address in the sense of art. 6 para. 1 lit. a GDPR. We are entitled to commission third parties with the technical processing of advertising measures and to pass your data on for this purpose (see under Section 3).
At the end of each newsletter is a link which you can use to unsubscribe from the newsletter at any time. When unsubscribing you have the option to let us know the reason you are doing so. Once you have unsubscribed, your personal data will be deleted. Further processing shall take place only in anonymised form for the purpose of optimizing our newsletter. We expressly point to the data analysis during the newsletter distribution (see Section 9).
2. Use of your data for advertising purposes (Re-targeting)
We use re-targeting technologies on this website. These technologies analyse your user behavior on our website in order to subsequently offer you advertising that is tailored specifically to you on partner websites. Your user behavior is collected in a pseudonymised form. Most re-targeting technologies work with cookies (see Section 6 below).
This website uses Google AdWords Remarketing and Doubleclick by Google, services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043,USA (“Google”), in order to place advertisements based on the use of websites visited previously. To do so, Google uses the DoubleClick cookie, which allows your browser to be recognized when visiting other websites. The information collected by the cookie about visits to these websites (including your IP address) is transferred to a Google server in the United States and stored there (more information about the transfer of personal data to the United States can be found further below under Section 10). Google will use this information to analyse your use of the website with respect to the advertisements placed, in order to compile reports about website activity and advertisements for the website operator and to provide further services that are linked to usage of the website and the Internet in general. Google will also transfer this information to third parties in certain cases, where this is required by law or if the said third parties process this data on Google’s behalf. Google will under no circumstances associate your IP address with other data from Google, however.
In order to manage usage-based advertising services, we also use Google Tag Manager. The Tag Manager tool itself is a cookie-less domain and does not collect any personal data. Instead, the tool ensures the activation of other tags that may for their part collect certain data (for more details, see above). If you have opted for deactivation this at a domain or cookie level, this deactivation will continue to apply for all tracking tags that are implemented with Google Tag Manager. You may choose to prevent re-targeting at any time by rejecting or disabling the relevant cookies in the menu bar of your web browser (see Section 6 below).
3. Transfer of data to third parties
We pass your personal data on only if you have expressly consented to this, if there is a legal obligation to do so or if this is required in order to enforce our rights, in particular in order to enforce claims resulting from the relationship between you and ZERMATT KAFFEE RÖSTEREI GmbH.
We also pass your data on to third parties where this is required in conjunction with use of the website in order to provide you with the services requested or to analyse your user behavior. If this is required for the purposes specified in the preceding sentence, your data may also be passed on to third parties abroad. If the website contains links to websites of third parties, ZERMATT KAFFEE RÖSTEREI GmbH will no longer have any influence on the collection, processing, storage or use of personal data by third parties once you click on such links and assumes no responsibility in this regard.
4. Transfer of personal data abroad
We take appropriate technical and organisational security measures to protect any of your personal data that we have stored from manipulation, partial or complete loss and unauthorized access by third parties. Our security measures are constantly being improved in line with technological developments.
5. Data security
You should always treat your payment information as confidential and close the browser window once you have ended your communication with us, particularly if you are on a shared computer. We also take data privacy within our organisation very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.
7. Tracking Tools
On our website we use various tracking tools. These tracking tools are used to monitor your surfing behavior on our website. This is for the purposes of needs-based design and continuous optimization of our website. In connection with this, pseudonym usage profiles are created and small text files that are saved on your computer (“cookies”) are used.
8. Social Media Plugins
The social plugins described below are used on our website. The plugins are disabled on our website as standard and therefore do not send any data. By clicking on the corresponding social media button, you can enable the plugins (known as the Shariff solution). If these plugins are enabled, your browser establishes a direct connection with the servers for the relevant social networks as soon as you call up one of our websites. The content of the plugins is transferred from the social network to your browser directly and integrated by your browser into the website. The plugins can of course be disabled again with just a click of the mouse. Further information about the social media plugins can be found on the data privacy statement from Facebook and Instagram.
9. Analysis of newsletter use
To send our newsletter, we use e-mail marketing services of MailChimp. Our newsletter may therefore contain a web beacon (tracking pixel) or similar technical tools. A web beacon is an invisible graphic image, 1×1 pixel in size, that is associated with the user ID for the relevant newsletter subscriber.
The use of these services allows us to analyse whether or not the e-mails containing our newsletter have been opened. In addition, the click behavior of recipients of our newsletter can also be collected and analysed. We use this data for statistical purposes and in order to optimize the newsletter with regard to content and structure. This allows us to better align the information and offers in our newsletter to the individual interests of the recipient in question. The tracking pixel is deleted if you delete the newsletter.
If you wish to prevent tracking pixels from being included in our newsletter, please set your e-mail software such that HTML is not displayed in messages.
You can find further information about the analysis of newsletter use here: https://mailchimp.com/legal/
10. Right to information, correction, erasure and restriction of processing; Right to data portability
You have the right to receive information about the personal data that we store about you free of charge upon request. In addition, you have the right to correct inaccurate data and the right to delete your personal data, as far as there is no statutory storage obligation or another legal basis for the processing in the sense of art. 6 GDPR that allows us to continue processing the data. You also have the right to reclaim from us the data you have given us (right to data portability). On request, we also pass the data on to a third party of your choice. You have the right to receive the data in a common file format. You can reach us for the aforementioned purposes via the e-mail address [email protected] We may, at our sole discretion, require proof of identity to process your requests.
11. Data storage
We only store personal information for as long as it is necessary
- to use the above tracking advertising and analysis services within the scope of our legitimate interest
- to carry out services that you requested or to which you have given your consent (for example, to newsletter pursuant to Section 9) to the extent specified above.
- to comply with legal obligations
Contract data is kept longer by us, as this is required by statutory storage requirements. Retention requirements that oblige us to keep data arise from accounting and tax regulations. According to these regulations, business communications, closed contracts and accounting documents must be kept for up to 10 years. As far as we no longer need this data to carry out the services for you, the data will be blocked. This means that the data may then only be used for accounting and for tax purposes.
12. Right to complain to a data protection supervisory authority
You have the right to file a complaint to a data protection supervisory authority at any time.
This website was updated on 25.11.2019. For any questions or comments in regards to our legal notice or data privacy, please contact us: [email protected]
We don’t wish to find any illegal, offensive or criminal opinions or discussions on our website. Should we find that our organization or third parties are vilified, we reserve the right to remove those comments without any notice, since they are not consistent with our netiquette.